Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations.

Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from two ways of collecting data respectively: brand-by-brand evaluations of all attributes and attribute-by-attribute evaluations of all brands. In this paper, the authors present a methodological approach, namely correspondence analysis of matched matrices, to assess the communalitites as well as asymmetries between brand-to-attribute and attribute-to-brand associations. The methodology results in perceptual maps visualizing brand image. The approach is illustrated in an empirical market research project in which two samples of consumers evaluated ten brands of deodorants and eleven attributes

Coupling vector and pseudoscalar mesons to study baryon resonances

A study of meson-baryon systems with total strangeness -1 is made within a framework based on the chiral and hidden local symmetries. These systems consist of octet baryons, pseudoscalar and vector mesons. The pseudoscalar meson-baryon (PB) dynamics has been earlier found determinant for the existence of some strangeness -1 resonances, for example, $\Lambda(1405)$, $\Lambda(1670)$, etc. The motivation of the present work is to study the effect of coupling the closed vector meson-baryon (VB) channels to these resonances. To do this, we obtain the $PB \rightarrow PB$ and $VB \rightarrow VB$ amplitudes from the t-channel diagrams and the $PB \leftrightarrow VB$ amplitudes are calculated using the Kroll-Ruddermann term where, considering the vector meson dominance phenomena, the photon is replaced by a vector meson. The calculations done within this formalism reveal a very strong coupling of the VB channels to the $\Lambda(1405)$ and $\Lambda(1670)$. In the isospin 1 case, we find an evidence for a double pole structure of the $\Sigma (1480)$ which, like the isospin 0 resonances, is also found to couple strongly to the VB channels. The strong coupling of these low-lying resonances to the VB channels can have important implications on certain reactions producing them.Comment: Minor typos corrected (in Eq.(22) and axis-labels of some figures

Optical Photometry and Spectroscopy of the Suspected Cool Algol AV Delphini: Determination of the Physical Properties

We present new spectroscopic and BVRI photometric observations of the double-lined eclipsing binary AV Del ( period = 3:85 days) conducted over six observing seasons. A detailed radial velocity and light-curve analysis of the optical data shows the system to be most likely semidetached, with the less massive and cooler star filling its Roche lobe. The system is probably a member of the rare class of ‘‘cool Algol’’ systems, which are distinguished from the ‘‘classical’’ Algol systems in that the mass-gaining component is also a late-type star rather than a B- or A-type star. By combining the spectroscopic and photometric analyses, we derive accurate absolute masses for the components of M1 = 1.453 + 0.028 M and M2 = 0.705 + 0.014 M and radii of R1 = 2.632 + 0.030 R and R2 = 4.233 + 0.060 R, as well as effective temperatures of 6000 + 200 and 4275 + 150 K for the primary and secondary, respectively. There are no obvious signs of activity (spottedness) in the optical light curve of the binary

Generating global brand equity through corporate social responsibility to key stakeholders

In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees and suppliers) or secondary (community), have positive effects on brand equity value, where the secondary stakeholders are even more important than primary stakeholders. In addition, policies aimed at satisfying community interests act as a mechanism to reinforce trust that gives further credibility to social responsible polices with other stakeholders. The result is a decrease in conflicts among stakeholders and greater stakeholder willingness to provide intangible resources that enhance brand equity. We provide support of our theoretical contentions using a panel data composed of 57 global brands, originating from 10 countries (USA, Japan, South Korea, France, the UK, Italy, Germany, Finland, Switzerland and the Netherlands) for the period 2002 to 2007. We use detailed information on brand equity obtained from Interbrand and on corporate social responsibility provided by the Sustainalytics Global Profile (SGB) database, as compiled by Sustainalytics.Global brands, Brand equity, Corporate Social Responsibility, Stakeholders

Generating global brand equity through corporate social responsibility to key stakeholders

In this paper we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders, employees, suppliers, and community) has a positive effect on global brand equity (BE). In addition, policies aimed at satisfying community interests help reinforce credibility to social responsible polices with other stakeholders. We test these theoretical contentions using panel data comprised of 57 global brands originating from 10 countries (USA, Japan, South Korea, France, UK, Italy, Germany, Finland, Switzerland and the Netherlands) for the period 2002 to 2008. Our findings show that CSR to each of the stakeholder groups has a positive impact on global BE. In addition, global brands that follow local social responsibility policies over communities obtain strong positive benefits in terms of the generation of BE, as it enhances the positive effects of CSR to other stakeholders, particularly to customers. Therefore, for managers of global brands it is particularly productive for generating brand value to combine global strategies with the satisfaction of the interests of local communitiesGlobal Brands, Brand Equity, Corporate Social Responsibility, Stakeholders

Report of IAU Commission 30 on Radial Velocities (2006-2009)

Brief summaries are given on the following subjects: Radial velocities and exoplanets (Toward Earth-mass planets; Retired A stars and their planets; Current status and prospects); Toward higher radial velocity precision; Radial velocities and asteroseismology; Radial velocities in Galactic and extragalactic clusters; Radial velocities for field giants; Galactic structure -- Large surveys (The Geneva-Copenhagen Survey; Sloan Digital Sky Survey; RAVE); Working groups (WG on radial velocity standards; WG on stellar radial velocity bibliography; WG on the catalogue of orbital elements of spectroscopic binaries [SB9]).Comment: 11 pages, to appear in the IAU Transactions Vol. XXVIIA, Reports on Astronomy 2006-2009, ed. Karel van der Hucht. Editor: G. Torre

Generating global brand equity through corporate social responsibility to key stakeholders

In this paper we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders, employees, suppliers, and community) has a positive effect on global brand equity (BE). In addition, policies aimed at satisfying community interests help reinforce credibility to social responsible polices with other stakeholders. We test these theoretical contentions using panel data comprised of 57 global brands originating from 10 countries (USA, Japan, South Korea, France, UK, Italy, Germany, Finland, Switzerland and the Netherlands) for the period 2002 to 2008. Our findings show that CSR to each of the stakeholder groups has a positive impact on global BE. In addition, global brands that follow local social responsibility policies over communities obtain strong positive benefits in terms of the generation of BE, as it enhances the positive effects of CSR to other stakeholders, particularly to customers. Therefore, for managers of global brands it is particularly productive for generating brand value to combine global strategies with the satisfaction of the interests of local communities.Global Brands, Brand Equity, Corporate Social Responsibility, Stakeholders.